Shades of You is a makeup brand that provides users with products specific to their needs. The app starts with a quiz to understand the user's skin and makeup needs. Then, a personalized homepage is created that includes products, quizzes, and articles. Products on the app can be purchased at affordable prices and the right size which helps to eliminate waste.
Research Question
How might I design a system for beginning makeup users to match them with right-sided products that suit their individual needs?
Solution
By creating an app and brand, it can reach all people who are just starting their makeup journey or are at a beginner level. The app starts the user with a quiz asking questions regarding skin type, skin conditions, eye color, etc. to understand what the user is looking for. Then, the homepage will be created specific to the user based on those answers. People will be able to find specific products while spending less money and less product than they normally would.
Problem
With beginners starting to wear makeup, they aren’t sure where to research or what products will suit their needs. Many people, whether they are new to makeup or not, usually have to buy full-size products to try the item. And if the product doesn't work out, there's no way to return it because no one wants to buy your used foundation. Ew!
There are ways to get samples, such as subscription boxes, in-store, brand pr, online orders, websites, etc. However, customers usually can’t pick what specific products they want and it can get pricey real quick, especially if it comes from a subscription box. Online websites that sell samples are flooded with ads and are untrustworthy. And even then, some people aren’t sure what products will suit their needs and have to spend hours doing research. The internet is so saturated with a lot of information available that it can become overwhelming.
Analysis from Responses
61%
of participants said they preferred to receive makeup samples online
59%
of participants don't use anything to help them research products
Mood Board
Shades of You is all-encompassing which is reflected through the design choices. Makeup is used by everyone which is why I decided to go the neutral route.
Comments from Participants
"I wish that there would be more products that actually worked for people with super oily or dry skin."
"Trying full-size products and not working."
"I'm frustrated with the way you can’t try makeup against your skin in most stores. You have to buy it to try it."
"I can't stand how expensive it is!"
"Not picking the right colors or knowing how to apply it or with what tools."
Deliverables
Quiz
Personalized homepage
Product page
