The Wax Museum is The Hollywood Wax Museum's updated name and brand. Compared to the original design, it is now trendy to focus more on pop culture aesthetic from the use of colors, patterns, and imagery. These are the brand guidelines for its new look as a flexible brand.
Research Question
How can I redesign a museum brand to be more flexible?
Solution
The Hollywood Wax Museum only has one logo, making it not a flexible brand. I turned it into a flexible brand by creating different logos: one for all branding applications and individual ones for the different locations. I thought the museum could use an update so I changed not only the logos but the name as well. The Wax Museum's visual identity can still be retained when changing elements of the brand's identity. In this case, changing the colors and pictures used in the triangle.
Mood Board
Personas
Logos
The black and white logo is good for all the brand's posters and ads while products within the specific location can have its logo on it.
Applications
